96 Columbia Road must surely be London’s best kept fragrance secret. A cosy shop decorated with Venetian masks, Rajasthani puppets and antique European furniture, it’s one of only two places in the world – the other being a mile away – that sells the work of Angela Flanders, a self-taught perfumer who’s been bottling her fragrant creations for over 20 years.

Of the 40+ scents bearing her name, I’ve had the pleasure of wearing about six or seven, and if I had to pick one phrase to describe them, it would probably be ‘endearingly imperfect’. I know the notion that flaws are oh-so-interesting has become something of a cliche in the artisanal world, but it’s actually quite helpful when applied to Ms Flanders’ efforts. Many of them are rough around the edges, gently unfinished, as though their creator didn’t want to diminish their core ideas with endless tinkering. Think of slightly wobbly icing on a cake sold in an independent (and independently-minded) cafe. Far from putting you off your food, it reassures you that what you’re about to eat wasn’t made by patisserie androids mixing ingredients in a hermetically sealed cooking pod.

This hand-crafted feel is prevalent in Ambre Noir, an unguent, animalic mix of woods and resins that benefits from being left unpolished. Ambers are a curious fragrance family. Most perfume houses have released one and, as you’d expect, many of them smell similar to each other… at least on paper. On skin, they perform in all sorts of unexpected ways. The very same amber can appear overly vanillic on one person, whilst on another, it radiates excessive amounts of coriander, or cardamom, or even oregano. To my nose, Ambre Noir combines its musky, sweet labdanum base with a note of… wait for it… dried dill. And I’m pleased to say it works rather well, in a grown-up, unfussy sort of way. Give it a try if you enjoy Hammam Bouquet or Absolue Pour Le Soir.

Religious allegiances notwithstanding, those of you who’ve seen Scorsese’s Last Temptation Of Christ will probably agree that there’s a very palpable quality about the film, a powerful sense of the physicality of the Middle Eastern dust between the characters’ toes and the droplets of sweat on their tanned forearms. This sense of tangible real-ness is precisely what Ms Flanders has captured in Oudh Noir, a bitter, mildly camphoraceous presentation of woods, notable for two facts: it was released in 2007 (a few years before the start of agarwood mania) and it presents its eponymous ingredient without a hint of sweetness. Sadly, it dispenses with the oud note quite rapidly and settles into a linear patchouli, but its heart takes you on a trek through a north African desert that’s so convincing, you find yourself longing for a snack of dates and chilled yoghurt.

My personal favourite is Lily Of The Valley (2002). As has been well-documented elsewhere, tightening restrictions on the use of lyral, lilial and hydroxycitronellal have now made it almost impossible for perfumers to recreate everyone’s most beloved spring flower. But somehow or other, Ms Flanders has pulled off the almost impossible. Although it isn’t Diorissimo (but hey, neither’s Diorissimo), her creation passes the Persolaise Personal Association test: one sniff, and I’m back in the early 80s, standing in a florist’s on the intersection of Czerniakowska and Gagarina in Warsaw,  overwhelmed by the scent of delicate, white bells. Lily of the valley perfumes need a certain bulbous earthiness to make them convincing, and whilst this one doesn’t contain the bold – but entirely appropriate – civet note of Roudnitska’s original formulation, it’s sufficiently grounded and rooty to convince my nose that it’s the real deal.

There’s no doubt that some AF scents are more enjoyable than others. Caspian (1987) elicited a nostalgic chuckle from me. With its soapy, transparent woods, bright lavender and hefty dose of citrus notes, it immediately made me think: ‘Cool Water clone.’ But my respect for it increased when I discovered that it was released a year before Pierre Bourdon’s monster hit. It’s less sophisticated than the Davidoff and could probably do with being trimmed from the line, but perhaps Ms Flanders keeps it on for its nostalgia value. I found the bergamot aspect of Earl Grey’s (1994) chypre-like construction a touch too crude. Bouquet D’Amour (2002) and Moroccan Rose (2003), whilst offering respectable takes on traditional florals (tuberose in the case of the former; self-explanatory in the latter), didn’t strike me as being especially memorable.

However, when taken as a whole, the collection at Columbia Road is a must-try for any perfume fan seeking respite from High Street predictability. It’s authentic, heartfelt, full of integrity and it serves as a useful reminder that the perfume world consists of more than just those well-known brands whose names are endlessly recycled in magazines and on blogs.

[Angela Flanders’ shop (96 Columbia Road, London E2 7QB) is open only on Sundays or by appointment; her perfumes are also sold at Precious, 16 Artillery Passage, London E1 7LJ. Samples may be purchased through her website. Reviews based on samples obtained in 2011; fragrances tested on skin.]

I’m pleased to offer one lucky Persolaise reader a small sample of Lily Of The Valley from my personal collection. To enter the draw, please leave a comment on the subject of unknown perfumes. Are there any hidden gems out there which you’ve had the good fortune to discover?

Give-Away Draw Terms & Conditions:

i) the draw will be open until 10 pm (UK time) on Thursday 26th May; ii) the winner will be selected at random and announced on this blog; iii) if the winner has not made contact with me before Thursday 2nd June in order to claim his/her prize, an alternative winner will be selected; iv) readers from anywhere in the world are eligible to enter; v) by entering the draw, you indicate that you are willing to pay customs charges (if applicable) and that customs regulations in your country permit you to receive an alcohol-based perfume / perfumery product posted from the UK; vi) if the prize is lost in transit, it will not be possible for a replacement to be sent; vii) the address of the winner will not be kept on record, nor will it be passed on to any third parties; viii) I take no responsibility for the composition of the perfume, as regards potential allergens and/or restricted materials.

Good luck!

Persolaise.


Discover more from

Subscribe to get the latest posts to your email.

18 thought on “Sample Give-Away + Review Showcase: Angela Flanders”
  1. 🙂 I just wrote a post the other day on a hidden gem but that one is from the past. Coty Fatale.

    I'm very interested to see what other people come up with, these questions always come useful because you find new things to try afterward.

    I would love to try Lily of the Valley, I love the scent of those flowers.

  2. Lovely post, Persolaise!

    Coming from Singapore, the fragrances we find around the island are usually designer ones. I was most glad then to find that there was a local family business perfumery called Jamal Kazura Aromatics which produced perfume oils. The strange thing, however, is that they produce oils which are essentially "clones" of major designer fragrances e.g. No. 5, Pleasures, Opium, Cool Water etc. To be fair, they do create original oils as well and they've got more than 50 different scents on display! It's a gem because they allow us to smell the raw materials in the form of essential oils of all sorts so for a perfume newbie I tend to learn my perfume vocabulary there!

  3. Well, you went and did something very unexpected- you mentioned my favorite movie, film soundtrack AND book, The Last Temptation of Christ. I'm happy to hear that you have appreciation for its aesthetic and atmospheric subtleties.

    I don't wish to be entered in the draw, as Lily of the Valley and I do not play nicely together (hair-pulling, scratching, wrestling, it's not pretty).

    I'm not sure if I have any undiscovered gems, per se, but maybe this would qualify: there's an American vegan indy fragrance and bath/body brand called Haus of Gloi, which I've blogged about in the past. They have a limited edition fragrance called Ploughman, which is very inexpensive, but reveals a sort of genius use of earthy accords with dandelion flower and greens that makes me feel like a little kid again, playing in the dirt in the backyard. It's a cheap thrill, and much more original and sophisticated in its blending than one would expect. I took a chance and bought a 5ml bottle unsniffed (but it's not much of a financial risk), and I'm so glad I did. I'll really enjoy wearing it this summer.

  4. Persolaise, you were right – it would have been impossible to guess that perfumer without your giving away some very specific detail. Like the fact that her shop is open only on Sundays. I didn't remember the name but as soon as I read that part I immediately remembered that I've read about this perfume house previously and even visited their website.
    I don't know how well it's hidden (Barneys carry that line) but I think I found my gem from a small perfume house Antonia's Flowers. Their Tiempe Passate is one of my true love perfumes.

  5. Ines, I've actually got a tiny sample of Fatale, but a) I think it's gone off and b) I don't think it's the original, vintage juice.

    I'm really looking forward to reading other people's responses too.

    You're in the draw.

  6. Joshua, that sounds like the kind of shop you can find in Mumbai. They're absolutely fascinating, aren't they? And I have to say that I find the 'clones' great fun, in a perverse sort of way.

    You're in the draw too.

  7. Carrie, I'm really pleased to have surprised you with my little cinema reference. Last Temptation isn't my favourite film, but it's definitely *one* of my faves. And yes, Peter Gabriel's soundtrack is just too amazing for words, and the original book had me gripped from cover to cover too.

    Ploughman sounds like fun, although I don't know if you're aware that it England its name conjures a vision of a plate of cheese and pickles… and I mean 'pickles' in the English way, as opposed to the US way, which refers to gherkins, unless I'm mistaken.

  8. I'm very much afraid that my little known perfume discoveries are actually quite well known! However, given that I live tucked away in the middle of a lush green Emerald Isle I can probably be forgiven as even self proclaimed scent officianado's have yet to discover Penhaligan's!!! Bluebell is my favourite with the new Violetta a close second and nobody can quite figure either out…

  9. I thought I'd "discovered" Angela Flanders while googleing for "London perfume shopping" the other day, so I'm very delighted to find your blog post on them now with a little more info.

    I'd love to be included in the drawing, and I'm adding your lovely blog to my blogroll, hope you're ok about that 🙂

  10. Flavourfanatic, first of all, thanks for adding me to your blogroll; I'm flattered.

    If you ever visit London, the AF shop is well worth popping into.

    You're in the draw too.

  11. On our 25th Wedding anniversary, my husband & I vacationed in Key West, FL. We happened upon the Key West Perfume Factory, and I bought several of their fragrances…the most unusual was Key Lime. It was tart & sweet, but not too sweet.
    I would love to try the Lily of the valley scent. Please enter me in the draw.

  12. The perfume I'm wearing these days is quite unknown, even in Spain. It's Agua de Sevilla by Agua de Sevilla.
    It's a rich green neroli scent with the spirit of a classic. I have never found the list of notes but it's really uplifting and spring like.

    Thank you for the draw!

I love hearing from my readers, so please feel free to write a comment or ask a question.