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Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

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Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

Persolaise 1st March 2026 No Comments

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Persolaise 13th February 2026 No Comments

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Persolaise 11th February 2026 No Comments

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Persolaise 10th February 2026 No Comments

Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Persolaise 23rd January 2026 No Comments

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

For reviews of Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and the entire collection from Stora Skuggan, please click on this link to my…

Persolaise 1st March 2026 0 Comments
List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

For this year’s Valentine’s Day list, I’ve gone back to the library and matched some famous fictional couples with perfumes. Here’s a link to the YouTube video: Perfumes for iconic…

Persolaise 13th February 2026 0 Comments
Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

– For years, the arrival of a Frederic Malle perfume has been a cue for a total nerd-fest. But the brand’s latest release, Contre-Jour, pushes the opportunities for geekery to…

Persolaise 11th February 2026 0 Comments
Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Smoking may be a socially dubious activity these days — and rightly so — but there’s no doubt whatsoever about the allure of tobacco perfumes, which is why I featured…

Persolaise 10th February 2026 0 Comments
Perfume review Video

Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

We’re trying something different. For the foreseeable future, the usual post-video updates will appear not here, but on my Substack. However, they will NOT be behind a paywall and you…

Persolaise 23rd January 2026 0 Comments
Perfume review

Chanel Gabrielle L’Eau review – Olivier Polge; 2024

– I confess I keep forgetting about the existence of Gabrielle. In my mind, the last high-profile, mainstream, feminine release from Chanel was Coco Mademoiselle. And yet, the Gabrielle line…

Persolaise 16th January 2026 0 Comments
List Perfume review Video

The Top 10 Best Perfumes Of 2025

– It’s often people in the most dire situations, with few opportunities to enjoy the finer things in life, who insist that those with the ability to keep creating beauty…

Persolaise 28th December 2025 0 Comments
Uncategorized

Christmas Wishes 2025

Festivals of light — no matter what they may be called — are needed more than ever at the moment. So as we approach Christmas, regardless of whether it happens…

Persolaise 24th December 2025 2 Comments
List Video

Top 10 Best Perfumes For Winter 2025 – A Light In The Darkness

Perfume as a light with which to combat the darkness — that was the theme of my latest seasonal Top 10 broadcast, in which I presented my scented recommendations for…

Persolaise 22nd December 2025 0 Comments
Perfume review

Serge Lutens Bois Roi D’Agalloche, Zurafa, Sidi Bel-Abbes, Tarab and Cracheuses De Flammes reviews (Christopher Sheldrake; 2015, 2020 and 2025)

– Reading between the lines, it would seem that Royaume is the brand’s update of the Section D’Or range, which launched in 2014 to loud protestations about its exorbitant price…

Persolaise 21st December 2025 0 Comments
Perfume review Video

Born To Stand Out Black Creme, Hiram Green Ultra, Comme Des Garcons Monocle Syros and other reviews – 2025

For this year’s final review episode of Love At First Scent, I covered new releases from Comme Des Garcons and Zoologist, as well as Quentin Bisch’s much-hyped Black Creme for…

Persolaise 16th December 2025 0 Comments
Perfume review Video

Coty Ambre Antique, Solferino showcase, Vranjes showcase and other reviews – 2025

My recent set of Love At First Scent broadcasts spanned the entire timeline of modern perfumery, from Fougere Royale via the 25th anniversary of Kenzo Flower to two brand new…

Persolaise 13th December 2025 0 Comments
Perfume review

Tauer L’Air Du Desert Marocain Noir, Etat Libre D’Orange Above The Waves, BDK Impadia and other reviews – 2025

Please click on the link below to be taken to my Substack reviews of the following perfumes: BDK ImpadiaMontale Oud SapparotJeroboam BohaFerragamo Sublime LeatherTauer L’Air Du Desert Marocain Noir, Rose…

Persolaise 23rd November 2025 0 Comments
Shopping Video

Candles, Cookbooks & A Fair Bit Of Perfume – Gift Recommendations For Christmas 2025

I don’t even want to think about how many (ie few) days are left until Christmas… but I know that one way or another, the day will be upon us…

Persolaise 18th November 2025 0 Comments
Interview Video

Ask Me Anything To Mark 600 Episodes Of Love At First Scent

The other day I reached episode 600 of my Love At First Scent series, but as I didn’t want to devote any portion of that instalment to anything other than…

Persolaise 17th November 2025 0 Comments
Interview Video

For The 600th Episode Of Love At First Scent – A Live Interview With Patricia De Nicolai

For the 600th episode of my Love At First Scent series, I was joined in the virtual studio by a very special guest: Patricia De Nicolai, founder of her eponymous…

Persolaise 14th November 2025 0 Comments
Interview

Jovoy’s Francois Henin On Changing His Brand’s Look & Making New Perfume, Ha Long Bay

– We are under stress. We have many players selling stock. They are discounting. We don’t know where they got the product from. It could be on social networks, it…

Persolaise 12th November 2025 0 Comments
Perfume review Video

Brioni Les Extraits, Chanel Pour Monsieur, L’Entropiste Ensang Noir and other reviews – 2025

Foxes, wolves and serpents — just three of the creatures that came up in my recent set of Love At First Scent episodes, during which I covered new releases from…

Persolaise 10th November 2025 0 Comments
List Video

Scents For Classic Halloween Characters – Top 10 Perfumes For 2025

For this year’s Halloween list, I paired perfumes with some classic costume ideas, and enlisted a bit of visual assistance from Google Gemini. Here’s a link to the video: Top…

Persolaise 27th October 2025 0 Comments
Interview Video

Spray & Tell – Scented Perfume Chat With Alice Du Parcq

In the first instalment of what will hopefully turn out to be a regular series, I was joined by Alice Du Parcq for a bit of Spray & Tell —…

Persolaise 22nd October 2025 0 Comments

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I am a four-time Jasmine Award winning writer with a lifelong interest in the world of fine fragrance.

I have written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, The Scented Letter, Basenotes.net and Now Smell This, amongst others. I have been a regular columnist for Esprit Magazine and ParfumPlus.

My knowledge and expertise have been recommended by the Financial Times, the BBC, The Guardian, The Observer, Die Zeit and several other publications.

My perfume guide, Le Snob: Perfume, is published by Hardie Grant. For more information and to order a copy, please click here.

To read my award winning London Perfume Shopping Guide, please click here.

Please feel free to write to me at persolaise at gmail dot com or by using the email form on my Contact page.

All content © Dariush Alavi & Parfums Persolaise 2010-2026, unless stated otherwise. All rights reserved.

About This Site

Persolaise.com features reviews of perfumes, interviews with fragrance industry figures and general articles related to the world of scent. The site is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry.

All reviews are entirely independent. The content of posts is never ‘sponsored’ by any external agencies.

Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

* I am occasionally commissioned by brands to carry out specific projects, such as consultancy or copywriting. In such situations, I do not review the relevant brands’ perfumes for an extended period of time, nor do I mention the brands in any posts/articles where perfumes from several brands are presented as part of a selection/collection.

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In May 2023 and April 2024, this site was extensively re-designed. This may have caused some links and functions to become inactive. The search box above should help you find any content you’re looking for. Please feel free to bring any errors/problems to my attention using the Contact page. Sincere apologies for any inconvenience caused.

Four-Time Jasmine Award Winner – 2015, 2014, 2012, 2011

Jasmine Award winner

Recent Posts

  • Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026
  • More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026
  • Frederic Malle Contre-Jour review – Annick Menardo; 2026
  • The Slow Burn – Top 10 Best Tobacco Perfumes
  • Tom Ford Soleil Neige, BDK Vanille Caviar, Nez 1+1 Ansongo and other reviews – 2026

Most Popular Posts

  • Frederic Malle Contre-Jour review - Annick Menardo; 2026
  • Top 10 Best Sandalwood Perfumes - Meditative Marvels
  • Louis Vuitton Imagination Review - Jacques Cavallier; 2021
  • Diptyque Opsis Review - Fabrice Pellegrin; 2022
  • Hermes Un Jardin Apres La Mousson Review - Jean-Claude Ellena; 2008
  • Louis Vuitton Pur Oud Review - Jacques Cavallier; 2021
  • Diptyque L'Eau Papier Review - Fabrice Pellegrin; 2023

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OTHER SITES TO FOLLOW

Regrettably, my current site provider doesn’t offer an automatically-updated blogroll facility, so the best I can do is this set of links to the other blogs I try to read. I believe many of the below have some kind of subscription function that works either through email or social media, so perhaps you could use that to receive updates about new posts. If anyone knows of some way to include a ‘live’ blogroll widget on WordPress, please get in touch.

Basenotes
Black Narcissus
Bois De Jasmin
Now Smell This
Parfumo

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You Missed

Perfume review Video

Acqua Di Parma Colonia Il Profumo Millesimato, Born To Stand Out Dirty Milk and Stora Skuggan showcase reviews – 2026

List Video

More Matches Made In Heaven – Top 10 Perfumes For Valentine’s Day 2026

Perfume review

Frederic Malle Contre-Jour review – Annick Menardo; 2026

Perfume review Video

The Slow Burn – Top 10 Best Tobacco Perfumes

Independent perfume reviews and thoughts on the world of scent from a multi award winning writer

All content copyright Dariush Alavi and Parfums Persolaise 2010-2025 © All rights reserved | Blogus by Themeansar.