I haven’t given Strength the muscle it deserves. But I’m determined not to let the year end without mentioning it. One of five scents in Zegna’s high-end Elements Of Man range (well worth checking out as a whole) it’s focussed on a gentlemanlike tobacco note that couldn’t be further removed from the mind-crushing, cardboard-cutout creations which so many brands aim at men these days. Playing skilfully on hints of the illicit – there are strong echoes of film noir intrigue here – it links its central note with honey, green facets and a suave, almost powdery labdanum in the base to create a thoroughly grown-up effect that dares young hipsters to ditch their silly pretences and display some real character. Thankfully, the days when smoking was associated with manliness are behind us. But Strength is a nicotine-free reminder of why that particular idea remained so potent for so long. Highly recommended.
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Are these on general release or if as you say, this is the high end line are they exclusive to certain department stores?
Michael, great to hear from you. No, they're limited distribution. In the UK, I believe they're Harrods exclusives.
Thanks for reminding me to check out this range, Dariush. This one sounds particularly good. R
Richard, I've thoroughly enjoyed wearing it this year.