The Logic Behind Breath Of God

Here’s a fascinating little follow-up to yesterday’s Gorilla Perfumes reviews.

I was contacted by a representative of Lush who’d read my post and wanted to explain that the name Breath Of God was inspired by Simon Constantine’s visit to Tibet. Apparently Mr Constantine discovered that the smoke produced by the incense in Tibetan temples contains certain pheromones which can also be found in human breath. When you couple this with the fact that Breath Of God is essentially a combination of two other perfumes – Inhale and Exhale – then the picture becomes quite clear:

How absurdly simple, as Dr Watson would say.

You can hear the Constantines tell the story in their own words by clicking here.

Persolaise